Bridal Boost

Bridal Boost

I helped the founder, Einat Naveh, develop her formula so it used the most bio-available forms of every ingredient to enable her to market it as a premium product that commands a high price.

After it was released we worked together to implement a “clever” customer acquisition strategy to get the product in distribution, a unique challenge since her target audience (brides) does not shop at traditional natural health outlets, forcing us to think outside the box about how to reach commercial buyers who don’t normally carry supplements as inventory.

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