The Purple Dragon
The Purple Dragon delivers a very distinct flavor profile, along with precursors for neurotransmitter production within a truly whole food complex consisting of purple fruits and vegetables.
Its formula builds on the skills I acquired in the development of Incredible Berries by using a patented pomegranate extract to deliver concentrated food based antioxidants, while using a more involved flavor development process.
The Purple Dragon has subtle mint flavors added into it to provide additional product differentiation.
The Purple Dragon also marked my foray into alternative distribution channels, where a partnership was forged with the technology startup LifeFuels to use it as a pod for their wearable fitness technology.