Weston A Price Foundation
The Weston A. Price foundation is one of the world’s most prestigious advocates of Ancestral Health and has long touted cod liver oil as the premiere antidote to modern eating habits.
However, a report was leaked by one of its former members about contamination of a product they had long endorsed, Green Pastures Cod Liver Oil, creating lots of reputational risk.
I was commissioned to go over 100 pages of lab reports and help the organization comprise a rebuttal that was factual, balanced, and provided the appropriate context to educate concerned members about the best way to interpret the data.